In 2000, a group of scientists from ADA Technologies received funding from the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy (DOE) to develop a non-carbon product that could be used for mercury emission control from coal combustion while preserving fly ash use as a Portland cement replacement. Chemical process engineers from CH2M HILL joined the team, bringing a wealth of experience to the product manufacturing development effort and providing significant input to the production plan. In June 2009, the company received initial venture financing of several million dollars to support product development and initial full-scale field-testing of the product. Also in 2009, Amended Silicates, LLC was renamed Novinda Corporation. The new name was created from a combination of “novus,” the Latin root for innovation, and the word “industry” to reflect the company’s commitment to bringing innovative solutions to the coal combustion industry. In subsequent years, Novinda received additional venture funding to support the product launch of the industry’s first non-carbon reagent for mercury emission control in coal-fired plants. The company continues to receive both venture and strategic funding from $1B + investors to support the full commercialization and production capacity of its products.